Client: Blaine Anderson
Task: Publicity, Personal Branding
In the fall of 2017, we worked with Blaine Anderson to create a new website presence and social media strategy that would align with his current professional brand as an actor and producer.
In October of 2017, Blaine Anderson’s new website was completed and launched in advance of his appearance on AMC Visionaries: Robert Kirkman’s Secret History of Comics.
In the fall of 2017, NovaCurrent Public Relations continued working with Blaine Anderson – this time in a publicity campaign in tandem with actor Brendan Taylor.
NovaCurrent created and managed this campaign to promote their roles as Joe Shuster and Jerry Siegel in “The Trials of Superman” episode of AMC Visionaries: Robert Kirkman’s Secret History of Comics.
Based on the subject matter of the episode and the target audience of the series, NovaCurrent reached out specifically to media outlets that cater to comic book, superhero, and television series-related coverage, as well as a few select Vancouver outlets,
Through this campaign, Blaine Anderson and Brendan Taylor received over 20 interviews and features. Highlights included Bam Smack Pow, Comic Book Movie, The North Shore News, TV Show Pilot, Shuffle Online, Seat42F, and The Superman Supersite.
