“I have always believed that as people, we naturally gravitate towards those who inspire us and lead with authority.

As an artist, you have the opportunity to leave a lasting legacy, impression, and influence on people through your passion, knowledge, and abilities. In working together, you can find the root of your authentic inspiration and become an authority.”

Jasper Anson – Managing Director

Jasper Anson is an award-winning public relations professional who works with entertainment clients from across Canada to deliver publicity, marketing, grant writing, and personal branding initiatives with relevance, clarity, sustainability, and international impact.

After a stint in the financial sector, Jasper became self-employed in 2005 to provide marketing and communications services. While growing his business initiatives locally, Jasper joined AskMen as an entertainment and lifestyle correspondent – writing more than 500 articles in a 4-year period for an average readership of 12 million unique visitors per month. This gave Jasper an intuitive understanding of big-scale entertainment branding, media influence, and the value of publicity.

In 2011, Jasper refined his focus towards publicity, marketing, grant writing and branding services for clients in music, film, television, music, lifestyle, and business through his company, which is now known as NovaCurrent Public Relations.

To date, Jasper’s entertainment clients have earned over 1500 media placements from media outlets, influencers, and independent playlist curators in North America, Europe, and Australia.

Coverage has included The Morning Show, Global News Morning Kingston, CTV Morning Live Ottawa, CTV Morning Live Vancouver, Global News Morning BC, CTV Morning Live Calgary, CTV Morning Live Saskatoon, CTV Morning Live Regina, CTV Morning Live Winnipeg, Global News Morning Regina, Global News Morning Halifax, Global News Morning Winnipeg, CHCH Morning Live, CBC Vancouver, CBC Edmonton, CBC Music, CBC Country/Sirius XM, Today in Nashville, The Hampton Roads Show, The Vancouver Sun, The Province, The Daily Hive, The Georgia Straight, The Calgary Herald, The Edmonton Journal, CMT Australia, and CMT.com.

As a grant writer, Jasper’s applications have generated over $250K for NovaCurrent clients. He has has applied for funding through the likes of FACTOR, Creative BC/Amplify, the Ontario Arts Council and Music BC.

Jasper previously served on the Board of Directors of the BC Country Music Association. He is a member of Music BC, CMA Ontario, the Canadian Country Music Association, and is a current FACTOR juror.

INDUSTRY RECOGNITION

2023: BC Country Music Association Award Nominee –
Don Adams BCCMA Industry Supporter of the Year

2022: BC Country Music Association Award Winner –
President’s Citation Award

2022: BC Country Music Association Award Nominee –
Industry Professional of the Year

2019: Canadian Music and Broadcast Industry Award Nominee –
Publicist of the Year

2017: BC Country Music Association Award Nominee –
Website of the Year (Ajaye Jardine)

2016: BC Country Music Association Award Nominee –
Website of the Year (Ajaye Jardine)

2015: BC Country Music Association Award Nominee –
Website of the Year (Robyn & Ryleigh)