Annika Catharina was approved for FACTOR funding in the Artist Development program in early 2024. The funding was applied towards recording, marketing, and video initiatives.

The music publicity campaign for “What if I” earned 30 media interviews and features for Annika Catharina. Highlights included features and interviews from Front Porch Music, Canadian Beats, Tinnitist, Right Chord Music, Conversations About Her, Music & Fashion Blog, Country with Celine, Hometown Country Music, Country’s Local, Complete Country, and Black is the New AP Style.

“What if I” was added in regular rotation by SiriusXM Top of the Country Radio and climbed to #2. On Spotify, it was added to the “New Music Friday Country”, “Country Frontier”, “North Country”, and “Next From Nashville” editorial playlists, with Annika gaining further Spotify recognition as a RADAR Canada and EQUAL Canada artist.

Through our campaign, the single was also added to 40 Spotify independent playlists, which helped the single reach over 180K Spotify streams.

The publicity campaign for “Bandit” earned over 20 media interviews and features for Annika Catharina. This time, the highlights included coverage from Authority Magazine, Buzz Music, The Partae, New Scene Magazine, Studio B Podcast, Live in Limbo, Front Porch Music, and Canadian Beats. The music video was also added by CMT Australia.

“Bandit” was added to SiriusXM Top of the Country Radio, where it climbed to #1. On Spotify, it was added to the “Fresh Finds Country” editorial playlist along with 18 other independent playlists through our campaign, which helped lift the single to over 110K Spotify streams.

In the winter of 2024, Annika Catharina was approved for funding. Funding went towards the completion of her the music video for “Love and Hate”, the completion of her debut EP, and marketing initiatives.

The music publicity campaign for “Love and Hate” earned over 15 media interviews and features for Annika Catharina. Coverage included Mundane Magazine, Melodic Magazine, The Harlton Empire, Naluda Magazine, Canadian Beats, and Front Porch Music. The “Love and Hate” music video was also added in rotation by CMT Australia.

“Love and Hate” was also added to SiriusXM Top of the Country Radio, where it climbed to #1. To mark the release, Annika Catharina was chosen as the cover artist for the Amazon Music Poppin’ Country editorial playlist, while the song was also added to Amazon’s “”Just North of Nashville” and “Breakthrough Country” playlists. On Spotify, “Love and Hate” was added to the “North Country” and “Country Frontier” editorial playlists along with 24 additional independent playlists through our campaign, which helped the song reach over 280K Spotify streams.

In the spring of 2025, Annika Catharina was selected as a semi-finalist in the SiriusXM Top of the Country competition with “Love and Hate” as her featured song.

In the summer of 2025, Annika Catharina was chosen as both the iHeart Radio Future Star and the Rogers One to Watch for “Love and Hate”. During this period, NovaCurrent PR facilitated a Canadian radio distribution of the song via DMDS and it peaked at #41 on the Canada Country Billboard charts.

“Dishonest” was added to the “Fresh Country”, “Breakthrough Country”, “Just North of Nashville”, and Brand New Music” editorial playlists on Amazon.

On Spotify, it was added to 30 independent Spotify third-party playlists through our campaign, helping the single reach over 230K streams.

It was also accepted by SiriusXM Top of the Country Radio for regular airplay.

The new website for Annika Catharina was launched in the spring of 2025 to reflect her participation in the SiriusXM Top of the Country competition and the upcoming release of her debut EP.

The EP publicity campaign for “You and Me” which resulted in 20 press hits including Canadian Beats, Front Porch Music, Complete Country, All Country News, Melodic Magazine, C-Heads, In a Country Minute, 365 Days, 365 Women, InFocux Magazine, Hidden Beats, The Honey Pop, Love at First Listen, The Vancouver Guardian, and Country in the UK.

On Spotify, the “You and Me” title track was added to the “All New Country”  and “Country Frontier” editorial playlists and was later added to “Fresh Finds Country” and “Fresh Finds Canada”. Our Spotify third-party playlist promotion resulted in 35 adds that helped the single reach 48K streams

The “You and Me” title track was also pitched to SiriusXM Top of the Country Radio, where it was added in regular rotation and peaked at #6

“Under Covers” was added to the “All New Country” and “North Country” editorial playlists on Spotify. As part of our third-party playlist promotion for “Under Covers”, it was added to 33 independent playlists, helping the single reach over 35K streams

As part of our limited PR outreach for the single, NovaCurrent PR also secured an interview for Annika with Front Porch Music as part of the “On the Porch” podcast.

On Spotify, “Better Hands” was added to the “North Country” editorial playlist. Through our independent playlist outreach, the song was added to an additional 36 playlists, which helped it reach over 140K streams

On Amazon, “Better Hands” was added to the  “Just North of Nashville” and “Brand New Music” editorial playlists

The publicity outreach or “Better Hands” earned coverage from the likes of Canadian Beats, Front Porch Music, In the Country with Dave Woods, Music Mecca, A&R Factory, BuzzMusic, and Stereo Stickman.

Karen Lee Batten was approved for funding by Creative BC/Amplify BC in January of 2020. The funding was used for the sound recording, videos, and promotion of the singles, “Too Strong” and “Drinkin’ Song”.

In October of 2020, Karen Lee Batten’s new website was completed and launched ahead of her new single, “Too Strong” as a single-page website highlighting her past releases, photos, and career accolades.

The “Too Strong” publicity campaign earned over 35 media interviews and features for Karen, including CTV Morning Live Vancouver, Global News Morning Kingston, Langley Advance Times, Aesthetic Magazine, Canadian Beats, Medium, VENTS Magazine, The Partae, The Country Startpage, The Reviews Are In, Front Porch Music, and Rudy Blair.

Karen Lee Batten was approved for funding by FACTOR in the Artist Development program in 2021. The funding was used towards the music video production costs for “Drinkin’ Song” as well as the accompanying publicity campaign.

The publicity outreach for “Drinkin’ Song” garnered over 40 interviews and features – most notably television performances on CHCH Morning Live, The Hampton Roads Show, and Today in Nashville, a digital performance for SCENES, an Instagram Takeover of The Country Note, interviews for Worlds of Country, Hometown Country Music, and music video placement on CMT Australia. Karen Lee Batten would go on to win the BCCMA Female Artist of the Year Award in 2022 and the Indie Country Artist of the Year Award at the Jim Beam Indies at Canadian Music Week.

In February of 2023, Karen Lee Batten was approved for funding by Creative BC/Amplify BC. The funding will be used for the sound recording, videos, and marketing related to a series of new singles and a full album release.

KASIA was approved for FACTOR funding in the Artist Development program. The funding was used primarily towards subsequent sound recording and marketing initiatives.

The music publicity campaign for “Heartstrings” earned over 15 media interviews and features for KASIA. Highlights included Perception Magazine, The Partae, Canadian Beats, A&R Factory, BuzzMusic, Tinnitist, Dirty Disco, Live in Limbo, Amplify Music Magazine, and Black is the New AP Style.

We worked with KASIA on a new website to properly showcase her accomplishments and present her  brand with an authentic visual flair.

Chayce Kennedy was approved for FACTOR funding in early 2024 and the funding was later used towards marketing and video initiatives.

The music publicity campaign for “Mr. Super Fine” earned more than 25 media interviews and features for Chayce Kennedy.

Among the highlights were placements from The Partae, Stereo Stickman, Canadian Beats, Right Chord Music, Broken Color, Amplify Music Magazine, Black is the New AP Style, V13, New Scene Magazine, and Aesthetic Magazine.

Through our playlisting campaign, the single was also added to 50 independent Spotify playlists, which helped it cross 18K streams, making it her highest-streaming single to date.

The new website for Chayce Kennedy was completed in the spring of 2024 to set the tone for her next slate of releases and refresh her online brand.

Kyle Richardson was approved for funding in the FACTOR Artist Development program in the early 2020. The funding was used in part towards his website development as well as the acoustic video, digital marketing, and publicity campaign for his 2019 single, “Christmas Time This Year”.

Kyle’s new website was completed in the winter of 2019. We later resumed our personal branding project with Kyle to complete a personal branding summary and social media guide to accompany his planned album release promotions.

The music publicity campaign for “Christmas Time This Year” gained more than 25 press placements. Coverage included local features from The Permanent Rain Press, Gonzo Okanagan, and The Vernon Morning Star, song reviews from LA on Lock and Fierce Fabulous Revolution, as well as an acoustic video premiere from Tinnitist.

The music publicity campaign for “Can You Hear Me” gained more than 25 press placements. Coverage included a premiere from Canadian Beats, a music video premiere from Tinnitist, a curated playlist feature from Aesthetic Magazine, and interviews with Buzz Music, VENTS Magazine, New Scene Magazine, Fierce and Fabulous Revolution, and Twisted Male Magazine. The single was also added to 30 independent Spotify playlists.

The music publicity campaign for “Anything” earned over 25 press placements. Highlights included a video premiere by Amplify Music Magazine, interviews with Canadian Beats, Authority Magazine, Illustrate Magazine, Sinusoidal, Each Measure, Music Arena GH, QueerFM, Call Me Adam, A&R Factory, and Lost in the Manor, as well as reviews and features by Earmilk, Pop Passion Blog, Necessary Outlet, and Right Chord Music, and Fierce Fabulous Revolution, The single was also added to 30 independent Spotify playlists.

Olivia Wik was approved for funding by FACTOR in the Artist Development program in 2020. The funding was used towards the lyric video production costs for “Let’s Dance”, the recording of a new single, “Write Me In It” as well as personal branding initiatives and the accompanying publicity campaign.

In January 2022, Olivia Wik’s new website was completed ahead of the release of her new single, “Let’s Dance”. We also worked with her to create a personal branding summary and a social media guide to provide a new set of social media directives moving forward.

Over the course of our music publicity campaign, Olivia Wik earned over 25 media placements with highlights that included a premiere with Aesthetic Magazine, reviews from LA on Lock and Stereo Stickman, features by Bong Mines Entertainment and Keep Walking Music, and interviews by Canadian Beats, VENTS Magazine, OutLoudCulture, Fierce & Fabulous Revolution, BuzzMusic, Mundane Magazine, Tinnitist, Ai Love Music, and Hidden Beats. In addition, “Let’s Dance” was added to over 120 independent Spotify playlists through our outreach, making it Olivia’s most-streamed single on Spotify.

The music publicity campaign for “Gold” earned over 35 media interviews and features for Olivia Rose, highlighted by placements like a television performance on The Hampton Roads Show, a live session on SCENES, and interviews with Canadian Beats, This is Codi, Music and Tour News, Studio B Podcast, The Reviews Are In, Hidden Beats, Fierce Fabulous Revolution, The Sports Guys, and Rudy Blair. We also coordinated an Instagram Takeover with The Country Note. Through this campaign, Olivia also earned an additional 25 placements from independent Spotify playlists.

In January of 2023, the new website for Olivia Rose was completed. As part of this project, we also developed a personal branding summary and a social media guide to further accelerate her career and social media presence.

Mandy McMillan was approved for funding in the FACTOR Artist Development program in the summer of 2019. The funding was used in part towards the distribution, promotion, and music video for her 2020 single, “Dream Catcher”.

In September of 2019, Mandy McMillan’s new website was completed and launched. We also prepared a personal branding summary and social media guide with next steps on moving her newly-defined branding initiatives forward.

The music publicity campaign for “Dream Catcher” earned Mandy McMillan over 50 interviews and features.

The highlights included a television performance on Today in Nashville, a video premiere from Tinnitist, a live video interview from Center Stage Magazine, as well as interviews and features from Talk Nerdy with Us, The Women of Country, Canadian Beats, Music City Music Magazine, Black is the New AP Style, and Southern Fellow. We also coordinated and Instagram Takeover for Mandy with The Country Note. “Dream Catcher” was also placed by 35 independent Spotify playlists and Instagram influencers.

The music publicity campaign for “Haven’t We All Been” earned over 25 media features and interviews for Mandy McMillan.

Some of the highlights included interviews with The Stony Plain Reporter, The Harlton Empire, Music of the Future, features from Fierce Fabulous Revolution and To the Point Music, as well as a livestream interviews and performances with The Sports Guys and Live Country Sessions, and an Instagram performance for Starry Constellation Magazine. The single was also placed by 35 Spotify independent playlists and Instagram influencers.

Nicole Sumerlyn’s new website was launched in the spring of 2018, providing her with a robust online presence. In addition, we also created a personal branding summary for Nicole with brand descriptors and target audience analysis to enhance her brand focus, along with a social media guide to assist in following through on her new brand directives.

Nicole Sumerlyn was approved for funding in the FACTOR Artist Development program in the fall of 2020. The funding was used in part towards the distribution, promotion, and music video for her 2021 single, “Over A Drink”.

The music publicity campaign for “Over A Drink” resulted in 20 media placements for Nicole Sumerlyn. Highlights included a television performance on Today in Nashville, an interview with Nashville-based Music City Music Magazine, as well as additional interviews and features from the likes of Canadian Beats, Bong Mines Entertainment, Digital Tour Bus, Aesthetic Magazine, Medium, Rudy Blair, and In the Country with Dave Woods  In addition to  this coverage, we also secured placement for “Over A Drink” in rotation on the Canadian country reporting radio station Country 107.1 in Abbotsofrd, and earned 35 additional placements on independent Spotify playlists.

The music publicity campaign for “Floatin'” resulted in over 20 media placements for Nicole Sumerlyn. Among the highlights were a television performance on The Hampton Roads Show, interviews with Tinnitist, The Partae, This is Codi, Country with Celine, and Make Studios, as well as features from B-Sides and Badlands, To the Point Music, and Black is the New AP Style. The single was also placed on 25 Spotify third-party playlists.

The “Hostage” publicity campaign resulted in over 10 media placements for Nicole, including television interviews on Global News Morning Kingston and CTV Morning Live Regina, as well as a television performance on The Hampton Roads Show. Additionally, we secured a return performance for Nicole on SCENES, along with interviews and features from the likes of Front Porch Music, Canadian Beats, VENTS Magazine, Live in Limbo, BuzzMusic, and The Women of Country.

Lisa Durupt’s most recent website re-branding was completed in 2018 and reflects her brand essence as an energetic, dynamic, and multi-faceted screen actor.

NovaCurrent PR earned over 15 interviews for Lisa Durupt during this period.

Highlights included interviews by CTV Morning Live Winnipeg, City Lights, CJOB-Winnipeg,  Creative Life, Casting for Two, Vancouver Presents, My Devotional Thoughts, TV Grapevine, Roundhouse Radio, The Permanent Rain Press, Starry Constellation Magazine, The Hudsucker, It’s a Wonderful Movie, and TV Goodness.