Client: Adam Cousins
Task: Publicity
In March of 2022, NovaCurrent Public Relations worked Canadian country artist Adam Cousins on the publicity outreach for his new single, “Our Lives”. As this was Adam’s first publicity campaign, the key goal was to build relationships for him with country music-related outlets through interviews and an introduction to his music.
As a result of this music publicity campaign, Adam Cousins earned over 20 interviews and features for “Our Lives”.
Among the highlights were a television performance on The Hampton Roads Show, a music video premiere by Front Porch Music, as well as interviews by Worlds of Country, Studio B, Canadian Beats, VENTS Magazine, The Sunday Night Army, and Country with Celine. We also set up an Instagram Takeover with The Country Note for Adam. An additional 15+ placements for “Our Lives” were earned from independent Spotify playlists.
