Project Summary:

After successfully obtaining a grant from Creative BC for the release of her new single “Mad About It”, award-winning Canadian country music artist Lisa Nicole continued her work with NovaCurrent Public Relations by asking us to manage her television, print, and online publicity in conjunction with its release in January of 2018.

As a result of this campaign, Lisa Nicole earned over 25 media placements, bringing awareness to her single in markets that were tied in directly to her Canadian live show and radio tour along with the start of her extended songwriting and performance dates in Nashville.

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Project Publicity Highlights:

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