Project Summary:

In the fall of 2016, Canadian indie pop artist ROYAL hired NovaCurrent Creative to manage her television, print, and online publicity in conjunction with the release of her radio single, “Wild” – her first radio single since being a finalist in the 2014 Peak Performance Project. NovaCurrent created a campaign with a BC focus to bring attention to ROYAL’s release party shows in Vancouver and in her hometown of Vernon, along with a few selected national outlets.

As a result of this campaign, ROYAL earned over 15 media placements, which effectively promoted the single while building early anticipation for her planned album release in 2017.

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Project Publicity Highlights:

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